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OF INTEGRATION IN AMERICA, PRESENCE WITHOUT POWER." IN OTHER
WORDS, THE COMMUNICATIONS INDUSTRY IS NOT GOING TO BE MORE
SENSITIVE TO THE MINORITY EXPERIENCE UNTIL MEMBERS OF THE MINORITIES
ATTAIN POLICY-MAKING POSITIONS, AND SO FAR VERY FEW HAVE MADE IT
TO THE EXECUTIVE SUITES OF THE MASS MEDIA.

ANOTHER CONCERN OF MINE IS THE
GROWING CONCENTRATION OF MEDIA OWNERSHIP. THIS IS ESPECIALLY TRUE
IN THE SOUTH WHERE EXPANDING NEWSPAPER CIRCULATIONS AND ADVERTISING
REVENUES ARE ATTRACTING BUYERS WHO ARE GOBBLING UP ANY AND ALL AVAILABLE MEDIA OUTLETS.

THE SITUATION IN ATLANTA, GEORGIA, IS PROBABLY AS GLARING
AN EXAMPLE OF WHAT I'M TALKING ABOUT AS EXISTS ANYWHERE IN THE
REGION.

DURING THE LATE 1930S, OHIO INVESTOR JAMES M. COX BEGAN
EXPANDING INTO THE SOUTH WITH HIS PURCHASE OF THE ATLANTA JOURNAL.
NOT LONG AFTER, COX BOUGHT OUT HIS COMPETITION, THE HEARST CHAIN'S
ATLANTA GEORGIAN, AND SIMPLY SUT DOWN THEIR PRESSES. IN 1952,
HE BOUGHT THE ATLANTA CONSTITUTION, AND THROUGH THE AFFILIATED
COX BROADCASTING COMPANY, NOW OWNS W.S.B. TELEVISION AND W.S.B. AM AND FM RADIO. FROM ITS ATLANTA HEADQUARTERS, THE INTRICATE

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Addie Oldham

section is crossed out- he underlined a lot manually