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PROFUSION ROSE COLLECTION

SEE ILLUSTRATION IN COLORS ON COVER OF THIS CATALOGUE.
The first place in our catalogue this year we are devoting to this unequaled collection of
the most satisfactory of all flowers. For many years we have made roses a great
specialty at the greenhouses and on our floral grounds and we grow immense num-
bers of them. Today, September 12, as we are writing this, our fields of rose are
a mass of bloom and visitors go into ecstasies over them. Many greenhouses
and outdoor frames are filled with small but vigorous growing plants prepared
for the spring demand, as we like to send our customers strong well grown
plants instead of the little spring rooted cuttings so often furnished by other
growers. We specially recommend the following varieties, and have grown an
immense number so as to offer this assortment at a very low price.

BABY RAMBLER ROSE.--Decidedly the best rose novelty of the season and
the very best red bedding rose in existence. It originated in Orleans, France
from a cross of the Crimson Rambler and a Polyanthus variety. It may be called
a perpetual blooming dwarf Crimson Rambler. The bush is vigorous, absolutely
hardy, about 27 inches in height and the introducers guarantee it to be In Bloom
Every Day of the Summer and Fall until severe frosts when grown out of doors.
Sometimes as high as 120 flowers have been counted on a single panicle. Color
bright glowing scarlet. Has won first class prizes at many of the French and
English flower shows. It was never offered in America until last spring and
plants went like wild fire. Every flower lover just must have it. Nice well
grown plants each 25c. Per doz. $2.25. Large two year old plants each. 75c.

CHATENAY.--One of the most wonderfully beautiful roses ever sent out.
Flowers are of elegant shape with slightly recurved petals. Buds are large per-
fectly formed and just right for buttonhole or corsage. Color beautiful creamy
rose shaded with rosy carmine and tinged with salmon at base of petals. A grand
perpetual blooming Hybrid Tea, of strong healthy growth and
hardy in most places with slight protection. An extra choice
free blooming garden variety, blooming almost continuously.
Each 20c. Strong two years old plants each 35c.

GOLDEN BEDDER.--This is beyond question the most
magnificent golden yellow Tea Rose. The plant is a strong
healthy vigorous grower and a profuse loomer being fairly
loaded with flowers and buds the entire season. By some it is
called the Star of Lyons and it is a star of the first magnitude,
the best bedding variety that we know of and unsurpassed for
general planting. Remarkably hardy both as to heat and cold
frequently standing the winters uninjured in the open ground
without protection. The flowers are very deep, rich and full,
of excellent substance and of delicious fragrance; color ?
rich, deep golden yellow. Each 20c. Large 2 year old plants.

WHITE AMERICAN BEAUTY.--For many years the Red
American Beauty has been the acknowledged queen of all roses,
not only in America but throughout the civilized world. Now
we have its mate in a pure ivory white rose of the same form
and fully equal in size, beauty and fragrance but easier grown
and a much better bloomer. In Germany where it originated it is called
Kaiserin Augusta VIctoria and it is truly a royal variety. It has no
rival as a white bedding rose for it grows vigorously, producing a con-
stant succession of crops of flowers. It is a hardy Hybrid Tea variety
like the American Beauty and throws up many blooming stems and all of
them are surmounted by lovely flowers. The buds are of elegant shape and
slowly develop into full open, very double flowers with wide petals of
best substance. It is a faultless variety of exquisite fragrance. Each 20c.
Large two year old plants 35c each.

MAMAN COCHET.--The best pink garden rose in the world. In the
open ground it quickly makes a strong bush, producing on long, stiffstems,
in wonderful profusion, flowers that are so perfect as to defy accurate
description. The buds are beautiful, large, full and firm, elegantly point-
ed, while the open flowers are extra large, perfectly double and of splen-
did substance. The COLOR IS CLEAR, RICH PINK CHANGING TO SIL-
VERY ROSE. Blooms all the time. Each 15c, 2-year-old plants, Each 30c.

LIBERTY.--One of the most sensational varieties ever introduced, its
color being indescribable rich glowing, dark crimson scarlet far surpass-
ing anything which our artists could depict, and it must be seen to be
appreciated. It is unequaled in purity and brilliancy. The plant is of
strong, erect bush like growth remarkably vigorous and producing an
abundance of blooms. The flowers are of immense size, magnificently
full, deep, fragrant and very double. The original plants of this rose sold
for $7,500.00. Nice plants each 20c. Large two year old plants, each 40c.

ABOUT OURSELVES.
The first question which comes to the mind of the prospective buyer
about any seed house is "are they reliable?" Almost everyone in Iowa
who uses seeds knows the Iowa Seed Company and our Choice Iowa
Seeds are sown in every neighborhood in the state, but as this catalogue
goes to many in all parts of the world who have not dealt with us, a few
words about our business may help us to become better acquainted. This
business was established in 1870--thirty-five years ago--and it has grown
until now it occupies a very prominent place in the seed trade of the country.
The business has been under the same management for many years past,
the present manager having been connected with the company for twenty-
eight years. During all this time we have been constantly in close touch
with the farmers and gardeners, and
know what will prove the most satis-
factory in the various localities. Suc-
cess in the seed trade depends almost
entirely on the confidence of the peo-
ple, and our customers have learned
that they can rely implicitly on us.

OUR ESTABLISHMENTS.
This business has now reached such
proportions and is so diversified that
it is impossible to conduct it all under
one roof, and the accompaning illus-
trations will help you appreciate our
efforts in building up one of the most
substantial business enterprises in
the world today.

THE IOWA SEED STORE is so
well known in Des Moines that it
would be difficult to find even a child
in this city of 80,000 inhabitants who
does not know its location. It occu-
pies the large building at 613-615 Lo-
cust street within three or four blocks
of the postoffice, express offices and
principal railroad passenger stations.
The large store room is full of inter-
est to everyone who has a farm or gar-
den, or who loves flowers. Here are
also located the offices and corre-
spondence department. During our busy season we receive 2,000 to 5,000.
letters every day, and it requires seventeen typewriters to answer the cor-
respondence. We are always glad to have our customers call and exam-
ine our stock and manner of doing business.

Profusion Collection.
One strong plant each of the above six roses for 75c. One
large two-year-old plant of each for $1.85. Sent prepaid to
any town in the United States or Canada.

24 NEW GREENHOUSES erected during the past three years are de
voted exclusively to growing plants for the mail order trade, and they
contain a greater variety of plants than any other greenhouse in the west.
Hundreds of plant orders are filled daily during the busy season; small
plant orders can be mailed direct from the branch postoffice nearby. They
are located convenient to the electric car line and fronting on Kingman
Boulevard, one of the finest driving streets in the city. Here we devote
fully 12 acres to flowers, making the finest display to be found in the west.

THE WAREHOUSE on South Fifth street we have occupied for many
years for storage purposes only. Large lots of seeds which come in after
harvest, are thoroughly cleaned and then put away in this building and
held in readiness for the spring trade.

MAIL ORDER BUILDING.--Our
trade has increased so constantly
that we purchased the ground at 208-
210-212 S. Eighth St. about six blocks
from the store, and erected thereon a
large building specially arranged for
our trade. The railway tracks beside
the buliding give us unexcelled facil-
ities for handling carload lots, and we
are centrally located between the va-
rious freight depots, so that small
shipments can be made promptly.
Our machinery is operated by four
electric motors, and we claim that our
mills for cleaning seeds cannot be
surpassed. We can readily fill 2,000
to 4,000 orders per day in this build-
ing, and they are handled in such a
careful way that errors seldom occur.
Most of our employees have been with
us many years and appreciate the im-
portance of each order, no matter
whether small or large, and no "green
hands" handle seeds in bulk.

SEED FARMS.--It requires the
seed crop from about 8,000 acres to
supply our trade and the farms are
widely isolated so as to avoid any dan-
ger of mixtures. Some seeds cannot
be grown to advantage here, and we contract with practical seed growers
in other states and a few in Europe to grow for us. For instance, we pay
our growers in Denmark about three times as much for cauliflower seeds
as it would cost to have it grown in this country, but it is much superior.

ESTABLISHMENTS
OF THE
IOWA SEED COMPANY
DES MOINES
IOWA

GREEN HOUSES
WARE HOUSE
SEED STORE
OFFICES
MAIL ORDER DEPARTMENT
SEED FARMS - 8600 ACRES.