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WED JULY 31

Sleep in a little, then chiropractor. Go to work (Jonc working on Amiga so no progress on slow INPUT from disk) + compare Pers Acct to Dollars + Sense and MYM and Schwab. Go home. Call Mom. Make Lunch.

2:00-4:00 MEET WITH KAYCEE KRYSTY.

(1) 90% of 100000 Financial Planenrs in U.S. are commission-based, so they have no incentive to work with clients on budgets. These are the International Assoc of FP, which publishes the "Financial Planning Journal"

(2) There are 8000 members of Nat'l Assoc of Personal Financial Advisors who are fee-based. Krysty is chair of Washington State Group. These would have incentive to sell Pers Acct. That's it.

(3) Almost all FPs have IBM PC not MACs in their offices (or compatibles), so they would tend to promote PC software, not MAC.

(4) Whereas comm-based guys can have 100-300 clients, fee based ones have only 50-100

(5) Typical client is 30-49, $50 to 125K/yr, not much assets, and is charged $50 to $100/hr.

If you assume advisor is needed to promote and guide, then there isn't much mkt esp on MAC. KEY.

(7) Kaycee agrees FP is needed to get started but hopes clients can do their own data entry. But she's just starting to do this so she doesn't know the problems as I've had with Bob. And two of the three will have secretaries entering the data, since they don't want to. It'll never work...Fin Planners would like clients to collect data on disk and present it for analysis by Fin Planner. Kaycee doesn't want to run Service Bureau. But how many clients have PC, or would get them, and USE them regularly.

(8) There's no need for TAX planning or Goal Planning (retirement, insurance, etc) because they already have software for it.

It doesn't look promising, but she'll send AICPA standard format of reports. And Igor info on accreditations, like CFP.