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guest_user at Sep 12, 2019 12:15 AM

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It's getting gusty in here

Julius Knipl, Real Estate Photographer: The Beauty Supply District

Ben Katchor constructs a fragmented view of metropolis life in his 108-page glance at industry, product placement and obsession.

Knipl gives the reader a glimpse into the rise and fall of obscure storefronts, the oddball goods and products they sell, and urban-dwellers who love them. Ornamental Avenue, the Beauty Supply District, the Misspent Youth Center and Burger Pyre are among the locations visited by Knipl during his day-to-day business.

Katchor opens with the tale of a publisher who overestimates the marketability of a prestigious avenue composed of unusual and absurd establishments. The publisher stocks a warehouse with postcard sets that memorialize Ornamental Avenue. The postcards display photographs (presumably shot by Knipl) of places like the Municipal Birthmark Registry, the Heating Pad Institute and the National Rectal Thermometer Observatory. In Knipl's world these places are not bizarre. While these places might arouse the curiosity of the reader, they are of no interest to the publisher's customers. "I oversetimated the picturesque quality of the location," the publisher says.

This sets

49

It's getting gusty in here

Julius Knipl, Real Estate Photographer: The Beauty Supply District

Ben Katchor constructs a fragmented view of metropolis life in his 108-page glance at industry, product placement and obsession.

Knipl gives the reader a glimpse into the rise and fall of obscure storefronts, the oddball goods and products they sell, and urban-dwellers who love them. Ornamental Avenue, the Beauty Supply District, the Misspent Youth Center and Burger Pyre are among the locations visited by Knipl during his day-to-day business.

Katchor opens with the tale of a publisher who overestimates the marketability of a prestigious avenue composed of unusual and absurd establishments. The publisher stocks a warehouse with postcard sets that memorialize Ornamental Avenue. The postcards display photographs (presumably shot by Knipl) of places like the Municipal Birthmark Registry, the Heating Pad Institute and the National Rectal Thermometer Observatory. In Knipl's world these places are not bizarre. While these places might arouse the curiosity of the reader, they are of no interest to the publisher's customers. "I oversetimated the picturesque quality of the location," the publisher says.

This sets